


With the Opera integration, users won’t have to type in the y.at part of the Yat page web address as they do in other browsers. The company introduced Yat pages on February 1. Yat co-founder Naveen Jain said Yat emoji domains let users personalize their internet identity, potentially giving creators, artists, and others, more visibility online. The owner of a Yat can create an NFT of their emoji string, and the company plans to eventually let users connect their Yats to electronic payments.Īccording to the company, musicians are among the early adopters of Yats for instance, singer Kesha’s Yat page is the emojis Rainbow Rocket Alien (editor note: Vox’s CMS does not allow rendering of emojis), followed by y.at, which redirects to her Kesha’s World website. Yat pages are unique domains generated when someone purchases a string of emoji (which itself is called a Yat). com in their URLs,- Jorgen Arnesen, executive vice president of mobile at Opera, was quoted as saying in a statement. It is been almost 30 years since the world wide web launched to the public, and there has not been much innovation in the weblink space: people still include. The integration is part of a partnership with Yat, a company that sells URLs with strings of emoji in them, reports The Verge. And, since July of 2021, people have been able to use emoji in the web address bar of the mobile Opera Browser on Android and iOS.Web browser company Opera has said it will enable emoji-only based web addresses “to bring a new level of creativity to the internet”. Emoji strings have sold from anywhere from a few dollars to, in rare cases, hundreds of thousands. That people can even buy emoji in the first place might come as a surprise, but Yats aren't themselves new (and to be clear: Yat users are paying to have Yat, a Nashville-based private company, associate them with its emoji and crucially not claiming the emoji as their own in any context that doesn't involve Yat or the Yat API). How does any of this work? Well, Opera's desktop web browser essentially now integrates with Yat's API.

"All Opera browsers have, in partnership with become the first and only web browsers to enable emoji-only based web addresses," wrote Opera. For example, instead of typing out the URL of digital asset management firm Arrington XRP Capital, an Opera user could, if so inclined, enter 🚀🌕 into their web address bar. Web browser company Opera said on Monday that it would only enable emoji-based web addresses to bring a whole new level of creativity to the Internet. If the string of emoji corresponds to an existing Yat, the browser will take users to the associated website. The latest version of the Chromium-based browser now lets users enter emoji in place of standard domains in the web address bar. Opera announced Monday that it has fully integrated with Yat, an emoji-based identification system that involves people buying and selling emoji. The humble browser address bar just got an emoji-forward glow up.
